ENG201- Business and Technical English Writing Midterm Past Papers


ENG201- Business and Technical English Writing

Midterm Past Papers

Q. What is the difference between Formal and Informal letter?

Formal Writing
Formal writing is often associated with scholarly writing.
Doctoral dissertations, scholarly articles, top-level government agreements etc
The style unconventional, usually impersonal, and contains long and involved sentences.
Informal Writing
This style of writing is more characteristic in business writing.
An example is the communications via E-mail, memos etc.

Q.Write down the techniques that are used to get the reader’s attention or interest.

The Letter begins with questions to catch the reader’s attention. The letter leads up to the main point by arousing the
reader’s interest. This section gives the reader a motive for complying with the request. The letter closes with an

Q. Describe briefly Storyteller’s tour.

Answer: Storytellers on Tour Have students practice retelling folktales in their classroom. When students feel confident, teams of three or four students at a time can then take their tales to other classes for a storytelling concert. If older students are sent to the younger grades, ask the younger grades to thank the storytellers with drawings inspired by their stories.

Q.Which format one should perceive while writing a report?

Responsive format, style and organization: Before you write decide:
Whether to use a letter, memo, or manuscript format
Whether to group your ideas one way or another.
Whether to employ or an informal style.
When making decisions about the format, style, organization of a report, consider its
• Origin
• Subject
• Timing
• Distribution
• Purpose
• Probable reception

Q.What are Functional Words and which function they perform?

Functional words include:
Functional words express relationships among content words.

Q.How a message can achieve good organization?

We can achieve good organization by writing clear subject and purpose. All information should be related to the
subject and purpose. We can achieve it by putting ideas in grouped and presented in a logical way and by including
all necessary information.

Q. Which components are included in the Front matter of a Proposal?

Front Matter: The front matter of a proposal includes the following components:
• Letter of transmittal
• Title page • Summary
• Table of contents
• List of figures and tables

Q. What is coherence and why is it important?

In a coherent sentence the words are arranged so that the ideas clearly express the intended meaning. Place the
correct modifier as close as possible to word it is supposed to modify. In the examples which follow, notice that
‘unclear’ sentence conveys the wrong meaning.
Example: Unclear
Being an excellent lawyer, I am sure that you can surely help us.
Being an excellent lawyer, you can surely help us.

Q. What are the characteristics of a well organized message?

The subject and purpose are clear. All information is related to the subject and purpose. The ideas are
grouped and presented in a logical way. All necessary information is included.
Well organized messages are efficient they only contain relevant information, so the audience does not waste time with superfluous information

Q. Have you ever heard the term Persuasive massage? Define it.

The persuasive message influences the audience by informing them and aiding their understanding. Persuasive
messages aim to influence audiences who are inclined to resist, so they depend heavily on strategic planning

Q. What is AIDA?

AIDA is a plan and it is the specialized version of persuasion
It has four phases:
1. Attention
2. Interest
3. Desire
4. Action

Q. What is a business letter? Enlist at least three types of business letter.

Business letters are commonly either full-block formatted, with every line starting at the left margin and usually a business letterhead at the top of the page, or modified-block formatted, with the heading and the closing aligned at the center of the page.
Types of Letters: The following are some of the most common types of letters written by people in technical fields.
• Job application letters
• Acceptance letters
• Transmittal letters
• Inquiry letters
• Technical-information letters
• Letters of recommendation

Q. Give the guidelines for ‘Positive Close in a bad news message’?

Following are the Guideline for positive Close
1. Don’t refer to or repeat the bad news.
2. Don’t apologize for the decision or reveal any doubt that the reasons will be accepted.
3. Don’t urge additional communication
4. Don’t anticipate problems
5. Don’t include clichés that are insincere in view of the bad news
6. Don’t reveal any doubt that you will keep the person as a customer

Q. Write down FIVE advantages of using ‘written medium’ in business communication.

Written medium is best when you don’t need immediate feedback
Advantages of using “writing medium is:
1. You can Write a detailed and complex messages.
2. You can put a permanent record.

3. You can reach an audience over large distance.
4. You can minimize the distortion when a message is passed from person to person.

Q. What is meant by “concreteness”? Explain it with the help of examples.

•Communicating concretely means being specific, definite, and vivid rather than vague and general.
•Often it means using denotative (direct, explicit, often dictionary-based) rather than connotative words.
•The benefits to business professionals of using concrete facts and figures are
–Your receivers know exactly what is desired
–When you supply specifics for the reader you increase the likelihood of that you message will be
interpreted the way you intended

Q. What is the difference between cover letter and resume?

Cover Letter
A cover letter accompanies a larger item, usually a document.
It provides the recipient with a specific context in which to place the larger document and simultaneously
gives the sender a permanent record of having sent the material.
Resume objectives requires you to emphasize the points as major evidence that you are qualified for the job
you seek. Most resumes are organized around applicant’s experience.

Q. What are the benefits of Completeness in messages?

Answer :
Benefits of Completeness:
• Complete messages are more likely to bring the desired results.
• They do a better job at building goodwill.
• Communication that seems inconsequential can become very important if information they contain is
complete and effective.

Q. What is meant by ‘Defining Objective’?

Definition of your objectives tells you what the implicit claim of your resume should be. That is, you are
the kind of capable, responsible and pleasant person that employers want to hire. you identify the specific
facts you can mention as evidence to support the claim about yourself.

Q. Define the term ‘Transitions’.

A word, phrase, sentence, or series of sentences connecting one part of a discourse to another.
Such phrases as “to continue the analysis”, “on the other hand” and “additional concept” are another type of
structural clue.

Q. How many parts does Indirect Plan consist of? Explain in detail.

The indirect plan consists of four parts:
• A buffer
• Reasons supporting the negative decision
• A clear, diplomatic statement of the negative decision
• A helpful, friendly, and positive close

Q. What is the purpose of writing Professional Objectives in Resume?

When you state your professional objective, you answer your reader’s questions ‘what exactly do you want to do?’
your answer can be extremely important to the resume. In contrast, people in other fields such as advertising are
accustomed to seeing highly unconventional resumes, perhaps printed on pink paper.

Q. How will you establish sequence with Organizational patterns of the followings?
Good New Messages – Bad news – Persuasive messages

Establish Sequence with Organizational Patterns
Bad-News Messages
If you have bad news, try to put it somewhere in the middle, cushioned by other, more positive ideas.
Bad-News Message Format
The letter begins with a neutral statement that provides a transmission to the refusal. The midsection explains the
reason for refusal and then states the bad news. The writer takes care
to introduce a positive thought. The letter closes on a cordial note
Persuasive Messages
Using the indirect approach gives you an opportunity to get your message across to a skeptical or hostile audience.
Persuasive Message Format
The letter begins with questions to catch the reader’s attention. The letter leads up to the main point by arousing the
reader’s interest. This section gives the reader a motive for complying with the request. The letter closes with an

Q. What do you know about ‘Phantom Readers’?

Phantom Readers
In some situations most important readers may be hidden from you. Written communications addressed to
one person are used by others. These real but unnamed readers are called
phantom readers.

Q. Which factors should be kept in mind while editing the message?

Content and Organization
Stick to the point, the main idea, in the first paragraph. In the middle highlight the key features of your stance.
Eliminate redundancies.

Q. Which characteristics are most important part of Correctness?

The following things are at the core of concreteness.
• Grammar
• Punctuation
• Spelling

Q. Which characteristics ensure ‘Completeness’ to a document?

Your message is complete when it contains all the facts, readers or listeners need for the reaction you desire.
Communication senders need to assess their message from eyes of the receivers to be sure they have included all the
relevant information

Q. Describe and explain any FIVE characteristics of Conciseness.

Conciseness is saying what you want to say in the fewest possible words without sacrificing the other C qualities. A
concise message saves time and expense for both the sender and the receiver. It increases emphasis in the message. It shows respect for the recipient, by not cluttering them unnecessary information.
To achieve conciseness, observe the following suggestions
Eliminate wordy expressions
Include only relevant material
Avoid unnecessary repetition.
Eliminate wordy expressions
Use single-word substitutes instead of phrases whenever possible without changing meaning

Q. What does the phrase ‘Readers create Meaning’ mean?

Instead of receiving the message, people interact with the message to create meaning. While reading, we build larger
structures of knowledge from small fragments of sentences. These structures are not the words we have just read but
our own creation

Q. What is a bad news message?

It’s the message that tells you unpleasant news. It’s usually written in indirect approach and following some
other rules so the writer looks more polite. If you have bad news, try to put it somewhere in the middle, cushioned by other, more positive ideas.

Q. What do you understand by the phrase ‘Readers responses are sharpened by Situation’?

It means Responses to a communication are shaped by a total situation surrounding the message such as factors as
their purpose of reading the readers’ perceptions of the writer’s aims, their personal interest and stake in the subject
discussed past relations with the writer

Q. Differentiate between Direct and Indirect Approach?

Direct Approach (deductive)
Putting the main idea first followed by evidence.
Indirect Approach (inductive)
Putting the main idea later and evidences first. Use direct order if the audience’s reaction is likely to be positive and
indirect order if it is likely to be negative. Short messages follow one of four organizational plans, depending on the
audience’s probable reaction

Q. What are the basic strategies for writing bad-News Messages?

The two basic strategies described are:
• The indirect plan, which presents supporting data before the main idea
• The direct plan, which presents the main idea before the supporting data

Q. Define the term ‘Stylistic Accuracy’.

Stylistic accuracy concerns the careful use of language requires the careful use of paragraph and sentence structure
and word choice to describe and analyze your topics effectively. As a writer, you gain command of accuracy by
studying the elements of style and by learning to apply those elements to your drafting, revising, editing, and
proofreading. Stylistic accuracy is also a matter of using words precisely

Q. Describe briefly ‘structural, stylistic and contextual clarity.

Structural clarity.
At the level of the whole document, you can promote structural clarity, making it easy for the reader to get the large
picture. Use abstracts and other forecasting strategies such as introductions that state the purpose and scope of the
Stylistic clarity
Stylistic clarity is promoted by simple, direct language. Simplicity in language is obtained with directly worded
sentences. Using simple sentences and avoiding overloaded sentences and excessive normalization also contributes to clarity.

Word choice is a factor in stylistic clarity: Use simple language wherever possible to counteract the abstract, highly specialized terms of science and technology.
Contextual clarity
Contextual clarity, in which the importance, authorization, and implications of your work are made available, also
contributes to ease of understanding. All work has context, and your readers want to understand what the context of
your document is:
• What prompts you to write?
• What is your purpose?
• Whose work proceeds has influenced yours?
• What is the organizational and intellectual context of your problem?